Plot Twist! How to Flip the Script when You Need to Change
- Sonya Grattan
- Nov 17
- 14 min read
Introduction to Change
Understanding the distinction between normal operations and change initiatives is an ongoing challenge, balancing day-to-day operations (BAU – Business As Usual) with strategic business transformation can be complex. We will explore the differences between running normal operations and implementing changes through portfolios, projects, and programs. We will also delve into managing change by using different tools and techniques available and maximising benefits through these processes. You do not need to be a change professional, a project manager or a programme manager to be able to effectively manage change. Lets get right to it!
Understanding Normal Operations
Normal operations or business as usual (BAU) refers to the regular, ongoing tasks and processes that organisation staff perform daily to maintain business functionality. These include activities such as production, service delivery, and routine administrative and maintenance tasks.
Effective normal operations are crucial since they ensure that an organisation meets its short-term targets while maintaining customer satisfaction. For instance, a restaurant that consistently delivers high-quality food and service is operating its normal operations efficiently.
In organisational contexts, normal operations can be thought of as BAU. These functions uphold stability and enable the company to generate revenue, but they do not drive fundamental changes to the company's direction or capabilities.
When to Focus on Normal Operations
BAU should be the primary focus in situations where stability is essential. For example, during economic downturns or times when customer retention is critical, businesses must prioritise efficient service delivery and cost control to maintain profitability.
Moreover, BAU is necessary when the organisation is in a consolidation phase, where the focus is on maximising existing capabilities rather than pursuing new initiatives. In such instances, it is vital to allocate resources toward improving efficiency and sustaining existing customer relationships.
The Role of Change in Business Transformation
Change initiatives, including projects and programmes, represent structured efforts to shift an organisation toward a different operational environment or strategic direction. These initiatives often require substantial investment and risk, but they can also lead to significant rewards.
Portfolio Management
Portfolio management involves overseeing a collection of projects and programmes, alongside BAU, that align with strategic objectives. It encompasses prioritising initiatives based on factors such as resource availability, timing, and expected benefits.
Project Management
Project management refers to the practice of planning, executing, and closing projects within a specified timeline, budget, and scope. Different from normal operations, projects are temporary endeavours with a specific goal.
For instance, constructing a new office building is a project with defined start and end dates, objectives, and deliverables. Once the building is completed and occupied, the project concludes.
Organisations use project management to introduce initiatives that have a point of change, such as launching a new product line, improving current systems, or enhancing customer engagement strategies.
Programme Management
Programme management encompasses managing interconnected projects that aim to achieve a common goal or strategic objective. Unlike projects, which typically focus on specific outputs, programmes are oriented toward long-term benefits and organisational change.
Using the earlier example of a software company, it may have a programme dedicated to improving overall user experience across its suite of products. This program could consist of several interrelated projects, each targeting different areas of user feedback and enhancement.
When to Deploy Change Initiatives
Organisations should deploy change initiatives when they need to adapt to changing market conditions, customer preferences, or competitive pressures. For example, if a retail business observes that consumers are increasingly shopping online, it may decide to adopt an e-commerce strategy, which entails launching new projects and programmes to enhance its digital capabilities.
Furthermore, companies may initiate change during mergers or acquisitions when integrating cultures, systems, and structures is vital. A clear change strategy will help ensure a smooth transition and highlight the benefits of the new organisational structure.
Managing Change Effectively
Successful change management requires a structured approach to implementing new processes, systems, or strategies. This involves clearly defining objectives, engaging stakeholders, communicating effectively, and providing necessary training and support.
1. Engagement: Stakeholder engagement is pivotal to the success of change initiatives. Including employees in decision-making processes fosters ownership and boosts morale, making individuals feel valued and heard.
2. Communication: Transparent and clarity-driven communication around the change is crucial. Leaders should explain the reasons for the change, its benefits, and how it impacts employees at every level.
3. Training and Support: Providing training ensures employees feel equipped to adapt to the change. Offering resources such as workshops, mentoring, and access to information helps individuals adjust successfully.
4. Monitoring and Adaptation: Continuous monitoring of the change process helps organisations identify areas needing adjustments. Regular feedback loops create opportunities for real-time improvements.
Maximising Benefits from Change Initiatives
Organisations embark on change initiatives with the primary goal of capturing specific benefits, such as increased efficiency, enhanced competitiveness, or improved employee satisfaction. However, to maximise these benefits, organizations must focus on a few key areas:
· Clear Metrics: Establishing clear key performance indicators (KPIs) enables organizations to measure the success of their change initiatives. Tracking these metrics ensures that efforts to adapt and transform remain aligned with strategic goals.
· Long-Term Vision: Keeping a long-term perspective during change initiatives encourages teams to look beyond immediate outputs. Understanding that some benefits may take time to materialise fosters a resilient organisational culture.
· Sustainability: Ensuring that the benefits gained from change initiatives are sustainable in the long run requires embedding new practices into the organisation’s culture. This way, improvements become part of the organisation’s normal operations.
Navigating the complex landscape of operational management and business transformation is essential for organisations striving for success in a dynamic environment. By recognising the differences between normal operations and change initiatives—encompassing portfolio, project, and programme management—leaders can make informed decisions on when to focus on stability versus pursuing transformation.
Effectively managing change and maximising benefits should be at the forefront of any organisation’s strategic plan. Engaging stakeholders, communicating transparently, and fostering an adaptable culture will set the stage for a successful transition. In positioning your organisation for the future, remember: the art of balancing operations with change is where true power lies.
The Only Constant is Change
‘The only constant is change’. Ever heard this phrase? It is so true. It is credited to a philosopher called Heraclitus, who believed that change was part of life and everything shifts over time. Knowing how to manage or deal with it, doesn't necessarily come easily to many and so this chapter will help you to understand which tools are best for what type of change.
Whether it be a relatively small change or a huge transformation, or something in between, there are methods out there that can help you, you just need to know which ones to put into your toolbox and when to use it.
In a situation where you have lost your job or a loved one, there are things to understand and once you understand them, they become easier to deal with. The stages of grief that you go through when you lose a loved one are exactly the same as the stages of losing your job. Lets delve a little into this.
Understanding the Complexities of Change Initiatives
Change is a fact of life, especially in today's fast-moving world. For organisations to stay relevant and competitive, they must adapt swiftly. Yet, navigating the intricacies of a change initiative can feel like an uphill struggle. Recognising these complexities is vital to achieving success, and learning from real-world cases can provide invaluable insights.
Delivering a change initiative is multifaceted and can be tricky. One major hurdle is the human side of change. People often resist change due to fear of the unknown, concerns about job security, or simply discomfort with new ways of working. For instance, the majority of change initiatives fail due to employee resistance.
On the technical side, introducing new technologies, processes, or systems often demands significant investment in time and resources. Consider a corporation that invests millions into a new software platform only to find employees inadequately trained and confused about its usability. In a case such as this, where having Suitably Qualified and Experienced Personnel (SQEP) was at the forefront of operations, a new online People Management System was found to have been implemented ineffectively when access to the training records was not available to supervisors, this lead to regulator intervention.
Any confusion can lead to frustration and low morale, moreover, competing priorities can overwhelm teams. When several change initiatives happen at once, focus and resources can spread thin. In fact, a survey indicated that almost half of all change initiatives do not meet their objectives because of insufficient focus. Therefore, maintaining a clear strategy and prioritising objectives is crucial to mitigate these risks.
The Importance of Stakeholder Engagement
Throughout this guide there are multiple references to stakeholder management and this is by design as it is integral to success. Pay close attention to your Stakeholders. Stakeholder engagement is central to effectively delivering change. Identifying key stakeholders and understanding their concerns can greatly influence the success of a change initiative.
Engaging with both internal and external stakeholders fosters trust and promotes buy-in. When seeking input on a major restructuring, active participation among stakeholders can lead to a smoother transition and greater acceptance of changes.
Without engagement, resistance can surface. Some stakeholders may unknowingly oppose change simply because they feel uninformed. Frequent and honest communication during the change process lays the groundwork for a better transition.
The Change Curve: Embracing Transformation
Change is a natural part of life, and understanding the emotional journey can help you navigate it with resilience and strength. Here’s a motivational breakdown of the Change Curve, highlighting each phase and how to move forward positively.
Denial - At first, you might find it hard to accept that change is happening. This is your mind's way of protecting you from the anxiety that uncertainty brings. In a workplace setting, you might hear colleagues say, "This will never happen," or downplay the situation with, "It's just a minor tweak." While denial can offer temporary comfort, it's essential to recognize it and not let it hold you back. Acknowledge the change, and take the first step toward progress.
Anger - As the reality of change sets in, feelings of frustration and anger may arise. You might feel overwhelmed and express your discontent by blaming others or critiquing the change. It’s okay to feel this way! Recognizing that anger is a natural response can help you identify any unmet needs or feelings of helplessness. Use this energy to fuel your desire for constructive solutions.
Bargaining - Once the anger subsides, you enter the bargaining phase. Here, you start to explore ways to lessen the impact of the change. You might negotiate with colleagues or consider alternative solutions, pondering "what if" scenarios. Instead of dwelling on what you’ve lost, focus on how this change can lead to positive outcomes in your life. Successful negotiation in this phase can pave the way for greater acceptance down the line.
Depression - As you process the change, feelings of sadness may surface. This is a normal part of the journey, often accompanied by a sense of grieving for what once was. If you've experienced a significant loss, such as a job, it’s natural to feel emotional pain. Remember, you are not alone. Seek support from friends or professionals to help you navigate these feelings, allowing you to heal and move forward more effectively.
Acceptance - The final phase is acceptance, where you begin to adjust to the new reality and discover a new normal. For example, after losing a job, you might find new opportunities to develop your skills and experience unexpected personal growth. Acceptance doesn’t mean you agree with the change; it means you are ready to embrace new possibilities and move forward with confidence.
Remember, every phase of the Change Curve is a step toward growth. Embrace each emotion, learn from it, and let it guide you toward a brighter future!
Practical Strategies for Embracing Change
Facing change can be overwhelming, but remember, you are not alone! Here are some practical strategies to guide you and your loved ones through the Change Curve with confidence and resilience.
Acknowledgment and Awareness: The first step in navigating change is to recognize it for what it is. Understanding the emotional phases can bring clarity and lessen feelings of isolation. Consider keeping a journal to track your thoughts and emotions during this transformative time.
Communication: Open discussions about your experiences foster a supportive atmosphere. Engage in conversations with peers or join support groups to remind yourself that you are not alone. Sharing your feelings during tough times can help you feel more connected and in control.
Self-Care Practices: Prioritize self-care during periods of change. Engage in activities that promote physical and emotional well-being, such as exercise or meditation. Establishing a daily routine can restore a sense of stability and reduce anxiety as you navigate uncertainty.
Flexibility and Adaptation: Embrace new ideas and remain flexible in the face of change for a smoother transition. Viewing change as an opportunity for personal growth can help you discover strengths you never knew you had. For instance, losing a job due to downsizing can lead you to more fulfilling career paths.
Personal Evolution Through Change
Transitioning through change is a complex emotional journey filled with highs and lows. By acknowledging and embracing the phases of denial, anger, bargaining, depression, and acceptance, you can engage with your feelings constructively. This journey not only involves adapting to new circumstances but also fosters personal evolution.
Every phase of the Change Curve encourages reflection, adjustment, and ultimately, thriving. It’s crucial to practice patience with yourself and others, recognizing that responses to change can vary widely. By creating a supportive environment, you can navigate these phases toward a future that, while uncertain, holds the potential for growth and fulfillment.
Keep in mind that the Change Curve is a personal journey. It's unrealistic to expect everyone to experience it the same way. Individual life experiences, personal circumstances, and different personalities will influence how change is accepted and how quickly that acceptance occurs.
Step-by-Step Guide to Embracing Change
Change is an inevitable part of any organization, whether driven by technological advancements, market shifts, or internal restructuring. Effectively managing change can significantly enhance the overall benefits perceived by stakeholders. This guide is designed to help you identify, manage, and successfully implement a change initiative. By following these structured steps, organizations can navigate their transformation journey with confidence and purpose.
Understanding Change Management
Change management is a powerful tool that helps both organizations and individuals navigate the often turbulent waters of change. It provides a structured framework for transforming goals, processes, or technologies, making it essential for leaders, organizations, and entrepreneurs who aspire to thrive in a dynamic environment.
The ultimate aim of change management is to implement effective strategies that facilitate change, control its impact, and assist individuals in adapting to new circumstances. By focusing on how to help people adjust, we can boost productivity, enhance satisfaction, and improve the overall effectiveness of the organization.
The Need for a Step-by-Step Approach
Embracing change without a structured approach can lead to confusion and resistance among employees. A step-by-step process can bring clarity and motivation while minimizing disruption. This guide outlines a practical method for identifying, managing, and delivering the benefits of change management effectively.
Step 1: Identify the Need for Change
The journey begins with the crucial task of identifying the need for change. This requires a candid assessment of your organization's current state and the dynamics of the market.
Engage with stakeholders to understand their perspectives on the current situation and gather their insights on necessary changes. By clearly identifying these needs, you establish a foundation for your change initiative.
Step 2: Define Clear Objectives
After recognizing the need for change, it's vital to outline specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
In today's competitive landscape, organizations must have clearly defined performance indicators to succeed. The SMART framework offers a robust approach to crafting effective performance indicators. This guide will help you create a SMART list of indicators that will significantly steer your organization toward its goals.
Step 3: Map Out the Benefits
Identifying the specific benefits of your change initiative is essential for garnering support from stakeholders. These benefits can range from financial gains, like increased revenue, to non-financial improvements, such as enhanced employee morale.
Organizations are constantly seeking ways to align their projects with strategic goals. One effective tool for this is the benefits map. This visual representation not only showcases the value of initiatives but also assists in critical decision-making.
This guide will explain what a benefits map is, when to use one, and provide a step-by-step approach to creating one. Additionally, we'll discuss how to measure success, connect outputs to outcomes, and align everything with strategic objectives using concrete examples.
What is a Benefits Map?
A benefits map is a powerful visual tool that illustrates how a project or initiative connects to the benefits it aims to achieve. It clearly shows how specific outputs lead to desired outcomes, aligning with an organization's strategic objectives. By mapping these relationships, a benefits map enhances understanding of a project's impact and fosters better communication among stakeholders. Let's embrace this tool to unlock the full potential of our projects!
When is a Benefits Map Used?
Benefits maps shine in various scenarios, helping teams and organizations thrive:
Planning for Change: They clarify objectives and ensure that projects align with organizational goals from the outset.
Stakeholder Engagement: By showcasing how projects deliver value, they encourage discussions with stakeholders, making it easier to gain their support.
Performance Measurement: These maps provide a foundation for assessing the success of change initiatives, linking activities to expected benefits.
Organizational Change: During transitions—like implementing new technologies—benefits maps help unify everyone around shared
Step 4: Engage Stakeholders
Engaging stakeholders is crucial to the success of any change initiative. Early involvement ensures that their insights and concerns are heard, reducing resistance later on. Identifying and managing key stakeholders effectively can lead to projects that not only meet objectives but also strengthen relationships and communication. This guide offers a step-by-step approach to navigate the complex landscape of stakeholders.
Step 5: Develop a Communication Plan
An effective communication plan is the backbone of any change initiative. Keeping stakeholders informed about what changes are happening, why they are necessary, and how they will be enacted is essential. Your plan should include key messages, timelines for announcements, and communication channels.
Use various platforms—like emails, newsletters, and team meetings—to share information in the most accessible way. Tailor your messaging for different audiences while maintaining a consistent overall message.
Step 6: Implement the Change
With a clear plan in place, it’s time to implement the change! Although this step can feel daunting, careful planning helps minimise disruptions. Implement changes incrementally when possible, and ensure teams have the resources they need for a smooth transition.
Designate change champions within teams to motivate others and provide guidance. Celebrate small wins along the way to keep morale high and enthusiasm alive!
Step 7: Monitor and Measure Progress
To ensure the success of a change initiative, continuous monitoring and measurement are vital. Use key performance indicators (KPIs) established during the benefits mapping phase to evaluate ongoing effectiveness. Schedule regular reviews to assess how well the change is being adopted and identify areas needing additional support. This ongoing assessment allows for timely adjustments, keeping efforts aligned with original objectives.
Step 8: Ensure Sustainability
The final step in your change management journey is to ensure that the benefits are sustained over time. Establish continuous improvement processes, including regular feedback sessions and ongoing training, to reinforce the changes made.
Foster a culture that values flexibility and adaptation to future changes. By embedding these principles into your organisation, you can ensure that the benefits of the change initiative endure.
Successfully navigating change management is a multi-step process that, when executed carefully, can yield significant benefits for organisations. By following this guide, you can identify the need for change, set clear objectives, engage stakeholders, and ensure that benefits are sustained in the long run.
A well-structured change management plan not only minimises disruption but also fosters a culture of collaboration and resilience. Embrace change confidently, and unlock the potential for success that lies within your organisation's journey!
Measuring Change Success
Clearly defined metrics are crucial for gauging the success of a change initiative. Successful organisations recognise that regular measurement is essential for long-term sustainability. Metrics can include both quantitative and qualitative data, such as employee satisfaction rates, productivity, and stakeholder feedback. For instance, tracking employee engagement scores during a change initiative can provide valuable insights into how well the transition is being received.
Using these metrics helps organisations identify areas needing improvement and allows for fine-tuning strategies. An organisation that actively measures progress can navigate challenges more effectively and emerge stronger on the other side.
Embracing the Path of Change
Delivering a successful change initiative involves navigating complex dynamics, including human factors, technical challenges, and stakeholder concerns. Real-world cases, like the Boeing 787 Dreamliner and the UK Government’s Universal Credit programme, highlight the importance of understanding these complexities and learning from past challenges.
By using structured change management frameworks and prioritising stakeholder engagement, organisations can enhance their chances of success. Remember, embarking on the journey of change is as much about the learning process as it is about the end goal.
Embrace the challenges of change and take a proactive stance to transform today's obstacles into tomorrow's opportunities!



Comments