Très Chic - trends of 2025
- Sonya Grattan
- Jul 21
- 11 min read
Bonjour, Tourism & Hospitality Heroes! Let’s Dive into the Future of French Holidays!
France, the land of croissants, cheese, and charming accents, is like that friend who throws a party every year and invites millions of guests—because who wouldn’t want to hang out in the country of romance and fine dining? But how does the tourism and hospitality sector keep its beret on straight while juggling all these visitors? Buckle up, because we’re about to embark on a whimsical journey through the trends that will make this the year of fabulousness in hospitality!
We’ll be checking out some sizzling hot trends that are bound to spice up the hospitality & tourism scene. Here’s what’s on the menu:
Eco-Friendly Escapades
Sustainability is the name of the game! Hotels will be swapping out those plastic shampoo bottles for refillable ones, and restaurants will be serving up dishes made from locally sourced ingredients. Souvenirs made from recycled or sustainably sourced materials, or packaged in reusable wrapping, are a big hit. Because who doesn’t want to feel good about their purchases?
Tech-tastic Experiences
Get ready for robots serving your food and AI concierges that know your coffee order better than you do! It’s like living in a sci-fi movie, but with more pastries and fewer alien invasions.
Wellness Retreats
Picture this: a spa day where you can indulge in a chocolate facial while listening to the soothing sounds of nature. 2025 will see more hotels offering wellness packages that make you feel like royalty.
Authentic Local Experiences
Travellers will be craving the real deal! Expect more cooking classes with grandmas, vineyard tours wih the locals, and maybe even a chance to learn the art of French mime.
Social Media Sensations
If it’s not on Instagram, did it even happen? Hotels will be designing Instagrammable spots that will have guests snapping selfies faster than you can say “oui, s'il vous plaît!”
As we look ahead to the year ahead, the Hospitality & Tourism industry in France is set to dazzle and delight like never before. With a mix of sustainability, technology, wellness, local flair, and social media magic, it’s clear that the future of tourism is not just about seeing sights, but about creating unforgettable experiences. So, let’s raise a glass of bubbly (or a cafe) to the exciting adventures that await in the enchanting world of French hospitality & tourism! Cheers! 🥂
Lets Take a look at some of the detail:-
Gifts and Souvenirs
If you sell most of your handmade treasures to tourists, you’re going to adore this — the souvenir trends in France this year are all about heart, meaning, and unforgettable moments! 🎉
Buyers are swooning over items that evoke nostalgia, promote well-being, and tell a captivating story. It’s like the souvenir market has undergone a fabulous French makeover, complete with berets and a side of croissants, and you’re invited to the soirée!
This is an absolutely magnifique time to showcase your unique creations and connect with your customers in a way that’s more meaningful than a French kiss! So, let’s dive into the most exciting souvenir trends this year — perfect for artisans looking to impress their clients and maybe even steal a few hearts along the way!
Personalised Treasures – Imagine items that tell your story, like keychains shaped like baguettes or mugs with snail jokes that are so funny, they’ll make you say "Oh là là!" 🐌
Eco-Friendly Gifts – Customers are going wild for products that save the planet, like tote bags that proudly declare, "I’m stylish and saving turtles!" It’s a win-win, just like a good cheese and wine pairing! 🐢
Creative Workshops – Offer experiences where people can create their own souvenirs, like a painting class where the only prerequisite is to paint something classically french! Who knew art could be so cultured? 🎨
Nostalgic Souvenirs – Items that remind people of childhood vacations, like wooden toys that say "I’m vintage, but I’m still cool!" These will have customers reminiscing about their trips to the Eiffel Tower and eating too many crêpes
Locally Made & Artisanal – Handmade pieces from local creators are more cherished than ever. Tourists love to take home something truly one-of-a-kind! It’s like giving them a piece of your home!
Sustainability & Eco-Conscious Living
More than just a trend, this is a movement — and customers are embracing it wholeheartedly. It’s time to save the planet, one souvenir at a time! Products from companies that give back, through buy-back programs, repairs, or environmental donations, are gaining loyal fans. Customers love to support brands that care! Plus, who wouldn’t want a reusable tote that screams “I’m saving the planet while looking fabulous!”?
Memorable Moments
Gift cards for local tours, workshops, or one-of-a-kind activities are winning hearts. Who wouldn’t want to remember their trip with an unforgettable experience? Imagine tourists taking a cooking class in Provence and coming back with a souvenir that’s not just a trinket, but a recipe for ratatouille!
Wellness Wonders
Think aromatherapy diffusers, cozy journals, or mindful desk tools that help people unwind and recharge. Because relaxation is the new souvenir! After all, who wouldn’t want to remember their trip to France while sipping tea from a mug that says “Zen in Paris”?
Nostalgic
Vintage-style games, retro toys, or items that evoke happy memories are having a moment. Let’s take a trip down memory lane! Think of those classic French board games that will have families laughing together — it’s like a French family reunion in a box!
Whimsical Delights
Bold, quirky, and Insta-worthy designs (like funky socks or playful party gear) are lighting up the souvenir scene. Because everyone loves a good laugh! Picture a pair of socks with croissants on them — a perfect gift for that friend who can’t stop talking about their last trip to Paris!
Elegant & Practical
Functional gifts that still look fabulous? Yes, please! High-quality mugs, sleek desk tools, and everyday items with a touch of charm are crowd favourites. Imagine a chic French press that not only brews the perfect cup of coffee but also doubles as a conversation starter!
Story-Driven Pieces
Products that come with a meaningful backstory — about your brand, your journey, or the inspiration behind the item — are connecting deeply with customers. Everyone loves a good story! Why not share the tale of how a particular item was inspired by a quaint Parisian café?
“Just Because” Joy
Gifting for no reason at all is totally in! Tourists love sharing joy through spontaneous, thoughtful souvenirs. It’s like a surprise party in their shopping bag! Who wouldn’t want to gift a little piece of France to friends back home? “Just because” is the new “I love you!”
So if you’re in the gift business, see what you can sell more of. Remember, the souvenir game is all about making connections and creating smiles!
Bars
Get ready to shake things up, bar owners! This year, trends are all about blending technology with a touch of health and a hint of sustainability. Hold on tight, because your bar is about to become the hottest destination in town!
Interactive and Tech-Focused Experiences
Bars are increasingly integrating activities like quiz nights, mixology competitions, and even arcade-style installations to encourage social interaction and prolong stays. Who needs a boring old drink menu when you can have an interactive experience that makes your customers feel like they're in a sci-fi movie? OK perhaps more London than Provence. But iImagine serving a cocktail that, when scanned with a smartphone, reveals its secret ingredients or a fun story about its origin. Smart menus, automated cocktail machines, and digital interfaces are becoming more common, offering personalised recommendations and a streamlined ordering process (definitely more London than France). Customers won’t just sip; they’ll dive into an adventure!
Healthy and Eco-Friendly Cocktails
Forget overly sweet cocktails that leave you with a hangover and regrets! This year, bars are loading up on fresh fruits, superfoods, and local ingredients. Think cocktails made with goji berries, spirulina, or even kombucha! Who would have thought wellness could taste this good? It’s like your cocktail is saying, “Don’t worry, you’re doing good for your body while treating yourself to a healthy snack!” And if you add a bamboo straw, you'll have not only a delicious cocktail but also an eco-friendly superhero!
Eclectic and Instagrammable Ambiances
Bars now need to be as beautiful as their wines are world-class! Expect extravagant decorations, colourful lighting, and perfect photo spots for Instagram. Customers want to capture every moment, so why not create a corner with giant sunflowers (a la Van Gogh) or large pictures of vineyards for them to share their experience with the world? After all, if it doesn't make a good Instagram post, is it really worth drinking inside?
So, there you have it! This year’s bar trends are all about fun, flavour, and a little bit of responsibility. Embrace these changes, and watch your bar become the talk of the town. Cheers to a year filled with innovative drinks and happy customers! 🍹✨
Holiday Accommodation
Are you ready to dive into the ever-evolving world of holiday accommodation? Buckle up, because the trends are shifting faster than a toddler on a sugar high! Here’s what’s hot and happening in the world of French gîtes and Holiday Accommodation that will have your guests singing your praises and booking their next stay before they even check out!
Flexible Booking Options
Shorter stays and flexible cancellation policies are becoming more common, catering to the preferences of modern travellers. Gone are the days when guests had to commit to a stay like it was a lifelong marriage. Modern travellers want flexibility—like a yoga instructor on a caffeine rush! They’re looking for options that allow them to change their plans without a heart-wrenching breakup. So, if you’re not offering flexible booking, you might as well be offering a VHS tape in a streaming world!
Enhanced Guest Experiences: More Than Just a Bed!
Travellers are seeking properties that offer comfort, convenience, and a touch of luxury. This includes spa-like bathrooms, smart technology, and thoughtful touches like high-quality linens. Today’s guests want more than just a comfy bed; they want an experience that’ll make their Instagram followers green with envy! Guests are increasingly expecting features like keyless entry, smart home devices, and reliable Wi-Fi. Think spa-like amenities that would make even the most stressed-out corporate warrior melt, with smart technology that responds to their every whim (yes, even the lights should dim when they say, “It’s time for Netflix!”), and eco-friendly features that make them feel like eco-warriors saving the planet one stay at a time.
Staycations: The New Exotic Getaway!
Domestic travel, particularly short breaks, remains popular, with city breaks gaining prominence. So don't forget about people that live relatively close by, let’s face it, who needs a plane ticket when you can have a the whole of France to explore? Short breaks are the new trend! Guests are flocking to nearby places like bees to honey, eager to explore local hotspots without the hassle of long-distance travel. Make sure your property is the shining star of their local getaway—complete with recommendations for the best hidden gems!
Eco-Friendly Features: Because Mother Earth Needs Love Too!
Environmentally conscious travellers are looking for accommodations that prioritise sustainability. Sustainable practices aren’t just a trend; they’re a way of life! Today’s savvy travellers are eco-conscious and want to know their vacation doesn’t come at the expense of the planet. Think solar panels, recycling stations, and organic toiletries that make them feel good about their choices. Remember, a happy guest is a guest who leaves a glowing review, and nothing shines brighter than a property that cares for the earth!
Themed Gîtes: Why Not?
French gites scream “rustic charm.” But the trend is that guests want experiences too! How about a gîte themed after a famous French cheese? Imagine the delight of your guests as they sleep in the “Camembert Suite” or enjoy breakfast in the “Brie Barn.” Just be careful of the mice—they might want to check in too!
Eco-Friendly Everything!
In a world where even the trees are demanding a spa day, eco-friendly gîtes are all the rage. Solar panels? Check. Composting toilets? Double check. Guests can now enjoy their stay while feeling like they’re saving the planet—one organic baguette at a time. Just make sure they know which bin to toss their croissant crumbs in—nobody wants a composting catastrophe!
Wi-Fi Stronger than Your Coffee
Let’s face it: if your gîte doesn’t have Wi-Fi that could launch a rocket, your guests will be more disappointed than a Frenchman without a baguette. Ensure your internet connection is faster than a Parisian waiter’s eye roll when you ask for ketchup with your steak frites.
Pet-Friendly
Why should humans have all the fun? More gîtes are becoming pet-friendly, allowing guests to bring their furry companions along for the adventure. Just make sure your gîte has a “no barking at the neighbours” policy—unless the neighbours are trying to steal the last croissant!
Insta-Worthy Décor
Guests want gîtes that are as photogenic as a Parisian sunset. Think pastel walls, vintage furniture, and quirky art pieces that scream, “I’m sophisticated, yet approachable!” Bonus points if you have a wall dedicated to selfies with a huge wine rack filled with wine!
A la table!
Why just provide a kitchen when you can offer an authentic homecooked meal? Guests would love an evening in with a coq au vin while sipping on wine like a true French chef.
Outdoor Adventures
Sure, lounging by the pool is lovely, but why not encourage your guests to embrace their inner adventurer? Offer activities like wine tasting tours, cycling through lavender fields or vineyards, or a game of pétanque. Just make sure they know that “pétanque” is not a fancy French word for “nap”—though we all know that’s what they’ll be doing after!
So there you have it! The quirky, funny, and downright delightful trends in the world of French Holiday Accommodation. With a sprinkle of humour and a dash of creativity, your holiday rental can become the talk of the town (or at least the talk of the next dinner party). Get ready to welcome guests who are not just looking for a place to stay, but for an unforgettable experience that will have them laughing all the way home!
So, gear up, holiday accommodation owners! The trends are shifting, and it’s time to adapt or get left in the dust like last year’s beach towels. By embracing flexible bookings, enhancing guest experiences, and going green, you’ll not only attract more guests but also create memories that will keep them coming back for more. After all, who wouldn’t want to stay at a place where the beds are comfy, the amenities are luxurious, and the hosts are as enthusiastic as a kid in a candy store? Happy hosting!
Travel & Tourism
Hold onto your travel brochures, folks! By next year, we're not just packing our bags; we're packing our senses! Travel experiences are about to get a major glow-up, and you, the Hospitality & Tourism business, are at the helm of this exhilarating journey. Get ready for a world where travel is not just a vacation, but a full-blown adventure! Here’s what you can expect:
Immersive Experiences
Forget about just visiting a place; we’re talking about diving headfirst into local culture! Think cooking classes with grandmas in South west France or dance lessons in the streets of Bordeaux . Who needs a boring old hotel when you can sleep in a yurt and wake up to the sound of yaks?
Personalised Journeys
Every traveller is unique, and their trips should be too! From bespoke itineraries to secret spots only the locals know, it’s time to roll out the red carpet for those who want to feel like the stars of their own travel movies.
Meaningful Connections
Travellers are seeking more than just a selfie in front of a landmark. They want stories to tell and friendships to forge! Imagine your clients bonding with artisans or participating in community projects. It’s like a feel-good movie, but with more sunscreen!
Sustainable Practices
Eco-friendly is the new black! Travellers are more conscious than ever about their carbon footprints. Help them choose eco-lodges, support local businesses, and maybe even plant a tree or two—because who doesn’t want to leave a positive mark on the planet?
Staying in a farmhouse, guesthouse, or other accommodation on a farm, with guided tours of farms, vineyards, or other agricultural operations and allowing visitors to harvest their own fruits, vegetables, or flowers. Serving farm-to-table dining, agricultural events and festivals, educational workshops and classes about various aspects of farming, cooking, or other agricultural topics.
Adventure Awaits
Thrill-seekers rejoice! The demand for adrenaline-pumping activities is skyrocketing. Whether it’s zip-lining from local chateaux or hiking through vin-yards, your clients will be on the edge of their seats (and maybe even their seats on a plane)!
Wellness Tourism
Travellers are seeking opportunities for physical and mental rejuvenation through activities like yoga retreats, spa getaways, and nature-based wellness experiences. Spas with treatments like massages, facials, body wraps, and hydrotherapy to relax and rejuvenate. Activities that integrate nature and wellness, often including activities like hiking, kayaking, or horseback riding in natural settings.
As a Hospitality & Tourism business owner, you’re not just sharing local knowedge; you can craft experiences that can change lives! The demand for unique, tailored trips is increasing faster than a travel blogger can say “Instagrammable.” So, gear up, get creative, and let your clients know that their next adventure is just a click away!
By embracing these trends, you'll not only keep your clients happy but also become the destination guru they never knew they needed. Now, go out there and make this the year of unforgettable travel! 🌍✈️
Comments