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Habit #3 -Put First Things First

  • Writer: Sonya Grattan
    Sonya Grattan
  • Mar 15
  • 4 min read

Updated: May 5


When it comes to effective leadership, few authors have left a mark as significant as Stephen Covey. His influential book The 7 Habits of Highly Effective People has provided countless leaders with insights into building meaningful connections and effective strategies. Among these habits, Habit #3"Put First Things First"—is fundamental for prioritising tasks to enhance productivity and effectiveness. In this post, we will explore what this habit means, how to implement it in your life, and real-life examples that showcase its transformative power.


Understanding Habit 3: Put First Things First


At its core, Habit #3 highlights the importance of prioritisation and time management in leadership. Covey asserts that while we can easily become trapped in the urgency of daily tasks, it is crucial to focus on what truly matters. This habit encourages you to identify priorities that go beyond day-to-day tasks.


By emphasising important tasks over merely urgent ones, leaders align their actions with broader goals and values. This habit is not just about completing tasks but about working on what truly impacts your personal or professional life.


The Quadrant Matrix: A Tool for Effective Prioritisation


One of the most effective tools Covey introduces in this habit is the Time Management Matrix, which divides tasks into four quadrants:


  1. Quadrant I: Urgent and Important

    These are tasks requiring immediate attention, like crises or deadline-driven projects. For instance, responding to a major client’s complaint falls here.


  2. Quadrant II: Not Urgent but Important

    Tasks crucial for long-term success and personal growth, such as strategic planning and relationship building. For example, developing yourself through courses or networking activities fits here and is where effective leaders should spend a majority of their time.


  3. Quadrant III: Urgent but Not Important

    This includes tasks that may appear pressing but are not critical to achieving your goals. Examples are responding to non-essential emails or distractions from phone notifications.


  4. Quadrant IV: Not Urgent and Not Important

    Activities that yield little value fall here, often distractions like scrolling on social media.


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By recognising where your tasks fit in this matrix, you can effectively allocate your time. Focus on Quadrant II, as these activities align most with your long-term vision, potentially increasing your effectiveness by up to 30% based on improved focus.


How to Implement Habit 3 into Your Leadership Style


Implementing Habit #3 is a journey that involves mindfulness and strategic planning. Here are some actionable steps to embrace this habit in your leadership approach:


Set Clear Goals


Establish clear, measurable goals that resonate with your vision. For example, if you aim to increase your team’s productivity by 15% within a year, ensure that your daily tasks align with this target. Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to define these goals effectively.


Schedule Time for Important Activities


After setting your goals, allocate specific time blocks in your calendar for vital activities. For instance, if strategic planning is a priority, schedule a weekly two-hour slot dedicated solely to this task. This ensures these important activities get the attention they deserve.


Practice Saying No


As a leader, it’s easy to feel overwhelmed by requests unrelated to your priorities. Learn to say no or delegate these tasks. For example, if a colleague asks you to join a meeting that doesn't align with your immediate goals, politely decline. This practice enhances productivity and empowers your team by trusting them with responsibilities.


Regularly Review Your Priorities


Conduct weekly reviews of your tasks and achievements. Reflect on what you accomplished and what slipped through the cracks. For instance, if you planned to complete a market analysis but didn’t, figure out why. This constant assessment keeps your efforts aligned with your goals and allows for adjustments as challenges arise.


Real-Life Examples of Habit 3 in Action


Several prominent leaders exemplify Habit #3 through their actions. Here are a few noteworthy examples:


Example 1: Jeff Bezos


Jeff Bezos, founder of Amazon, embodies a priority-focused mindset known as "Day 1" thinking. This philosophy emphasises innovation and long-term strategy over daily minutiae. Bezos's method enables him to consistently prioritise essential elements, resulting in Amazon growing into one of the world leaders in e-commerce with a market value surpassing $1 trillion.


Example 2: Anna Wintour


As the Editor-in-Chief of Vogue, Anna Wintour has honed the skill of putting first things first. Her ability to decisively prioritise projects has kept Vogue at the forefront of fashion journalism. Under her leadership, the magazine has maintained a market share of over 21% in the fashion industry, demonstrating how focusing on crucial elements can lead to long-term success.


Taking Action to Enhance Your Leadership


Embracing Stephen Covey's Habit #3—Put First Things First—could be a transformative experience for anyone aiming to unleash their leadership potential. By understanding the significance of prioritisation, utilising tools like the Time Management Matrix, and refining your strategies, you can ensure that your efforts align with your values and goals.


As you implement these strategies, remember to evaluate your progress regularly and celebrate your achievements. Focusing on what matters most will enhance your effectiveness as a leader and lead you towards a more fulfilling life. Now, it's time to take action and put first things first!


This is Habit #3 Put First Things First

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